New ABA Book: “Smart Marketing For the Small Firm Lawyer” from the American Bar Association.

New ABA Book: “Smart Marketing For the Small Firm Lawyer” from the American Bar Association.

    Author:  Kenneth A Vercammen

Sponsor(s):  Solo, Small Firm and General Practice Division

Publisher(s):  ABA Book Publishing 

 Marketing is essential to the growth of any enterprise. There are many low-cost and no-cost opportunities that exist. This book explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. 

Additional Information

•Table of Contents: TOC Smart Marketing

•About the Author: Kenneth Vercammen

•Preface: Intro-Smart Marketing 

•List Price: $59.95 

•ABA Price: $45.95 

ISBN: 978-1-62722-484-0

Product Code: 5150468 2014, 156 Pages, 7 x 10

Item Details:

Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. This book will cover: Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. This book will cover: *Creating a blog for free *How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.) *Best practices for marketing within the law office *Low-cost and no-cost marketing activities *Tips to increase your efficiency and reach *And more! Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.

Praise for Smart Marketing for the Small Firm Lawyer:

"Vercammen's new marketing book belongs in the tool box and library of every lawyer regardless of firm size. Ken not only tells the lawyer WHAT to do, he shows the lawyer HOW to do it."     

        -Jay Foonberg-Author of How to Start and Build a Law Practice, 5th Ed  

Order details: http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=214498

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